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Performance Marketing Manager

We are looking for a digital thought leader to devise & implement strategies for user growth, engagement & revenue generation. The role will require the candidate to interact closely with the CEO & Head of Growth in identifying trends & evolving best practices to deliver Marketing ROI.

 

The Role

 

       Own end-to-end digital strategies to drive traffic, leads & installs in-line with business goals

       Develop & maintain reporting framework to measure & analyse major metrics, revenue

       Run experiments across channels, app stores & landing pages to optimize marketing spend 

       Implement marketing campaigns to drive usage & engagement of mobile app

       Implement changes to website architecture, content, linking and other factors to improve SEO

 

Requirements

 

       3-5+ years of hands on experience in mobile app marketing, ASO & SEO. Extensive experience developing one of Facebook, Google Ads campaigns is a must.

       Proven track record of scaling acquisition by finding efficiencies in channel & channel mix

       Experience handling a minimum monthly spend of Rs. 15 lakhs is a must.

       Demonstrated expertise in user engagement on Facebook and Instagram.

       Understanding of mobile app marketing & analytics platforms like AppsFlyer, Google Analytics

       Experience in marketing automation tools like MoEngage, Clevertap etc.

 

 

Interview Process

 

  1. Culture Fit and Expectation Matching
  2. Case Study (2-3 Rounds)
  3. Final Interview

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